12 Madden is an exemplary early manifestation of the intent of a masterplan that envisages a lively precinct of mixed-use buildings, both new and old, arranged around laneways providing connectivity and urban grain. As befits a building in an area quickly and self-consciously transitioning from industrial backwater to innovation hub, 12 Madden alludes to the past in its rugged materiality and looks to the future with its flexible and dynamic plan. The building makes a statement, and sets a high architectural bar, with its highly articulated exterior, featuring thrusting cantilevers and generous terraces. Sophisticated form-making breaks renders a big building compatible with its neighbourhood.